The 2 Hr Brand Lab
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If you are a busy business owner, running your own marketing and struggling to get started or keep up, this is for you.
Maybe you’re looking for the confidence to know how to communicate your message or maybe your content gets put on the back burner month after month, even though you know it would boost your business. We know you’ve got something special to offer, but life gets in the way.
We created the 2-Hour Brand Lab for business owners like you: you know you’ve got a great product but you need the tools and best practices to attract your customers.
This course is for you if you:
Have started your business (you’re beyond idea phase)
Are doing most of your own marketing
Are tired of procrastinating and feeling stuck
Get the ick about marketing and aren’t quite sure how to show up authentically
Are committed to showing up for your business each month to implement this process
Reality check:
This isn’t a one and done course. This is you committing to yourself and your business with consistency and confidence so you can move the needle towards your goals.
“But I’m already too busy, how will this change anything?”
Hey, we can’t promise you’ll follow through – only you can do that! But we will take you through our tried and true process using the same framework that has helped over 50 1:1 clients achieve success and confidence in their brand, voice, and business..
The number one thing holding our clients back when they come to us is… confidence. We give you the tools to be confident in how you speak about your business, know who you’re speaking to, and set up a strategy in real time that will help you take action in advance, every month.
There’s a reason we called it The 2-Hour Brand Lab
We know how busy you are working on your business.
We’ve taken what we believe to be the essentials of creating a meaningful brand and packed in the goods into as little time as we could.
While it’s up to you how much time you want to spend working on the course, we have created something that’s meant to fit efficiently and effectively into your busy schedule.
“Do I really need a brand? I’m just a small business.”
Here’s the thing, you have a brand whether you consciously put effort into shaping it or not and it goes waaaay beyond your logo. Your brand is how you make people feel and it will be more effective if it’s 100% authentic to you.
The 2-Hour Brand Lab can be done at your own time and pace. The course is 4 video modules and a companion workbook that is meant to be completed in real time as you watch the video. We’ve included templates that you will use each month in your business to implement your marketing strategy. When you buy the course you will have access to this content for a full year, so you can always go back and revisit the lessons.
So how does it work?
We suggest you carve out an uninterrupted period of time where you can commit to the process and show up for yourself.
We also included bonus templates to help you get those ideas down on paper (or screen).
Meet your Brand Coaches
Amelia and Larissa started Tandem Collaborative in 2020 and have worked with over 50 small businesses and solo entrepreneurs one-on-one, run customized workshops on marketing and brand for over 200 people, and are so excited to share this new offer with entrepreneurs.
Amelia has spent years both as an entrepreneur, owning and operating her Toronto cafe and not-for-profit music festival and supporting small business growth and success both 1:1 with Tandem, and as the Market Manager for The Forks Market, Winnipeg's #1 most-visited destination.
When she bought her business at 23, she tripled the sales within the first six months and expanded the business multiple times in her six years of ownership. As the leasing and building manager of The Forks Market, she was known for her ability to find collaborative solutions and taking a project from start to finish, like the opening of a 400-seat patio which quickly became a hot spot for both locals and tourists.
She is passionate about strategy and big thinking, but she understands the process of implementing those big ideas and the planning that makes it real.
Larissa is a seasoned marketing and communications pro and the co-founder of Tandem Collaborative. She loves working with clients to hit their goals and find ease in marketing their businesses while celebrating wins and offering a little coaching along the way.
In her years leading the marketing & communications team at The Forks in Winnipeg, Larissa managed the overall marketing communications strategy, including digital and social media marketing, oversaw a rebrand of the company, and handled media relations, landing media coverage in publications like the LA Times and Lonely Planet.
Larissa is driven by community-building and creating remarkable experiences for people through helping entrepreneurs bring big ideas to life and strategically engaging their best customers.
This could be you:
“Larissa and Amelia provide great professional insight and exercises that allow you to view your business from a critical perspective. Their experience working with many smaller businesses and in particular restaurants, gives Tandem a deeper understanding of the Winnipeg food scene than other marketing or consulting firms. As an operator who works mostly in isolation, a sounding board from trusted and very kind individuals was valuable to me through the pandemic!”
Daniel
“Larissa and Amelia are incredible to work with. Their combined experience makes them confident and knowledgeable in their craft. They will help you grow your business, stay organized and accountable, and help you implement your plans in the best way possible. I would recommend them to any business that needs a push in the right direction.”
Alicia
“The feedback from Tandem was very positive, it helped me make confident moves on pricing and looking for value adds to increase profits. The other aspect that worked was getting focused on the words, the description of myself and the business. You helped me define the venue so that I could move forward to the next step.”
Sheila
“I first met Larissa and Amelia during the height of the pandemic. They came in as a powerhouse team to help with my family business Human Bean Coffee & Tea. Like all businesses at that time we were trying to survive such a tumultuous time. We worked together as a team to strategize and be creative in our problem solving. They also offered so many great tips for social media and marketing. Thanks to them we met all of our goals that we set out a year and a half ago. I highly recommend them based on their bubbly personalities, positive approach, and practical tips! These ladies truly are the best.”
Gina
Here’s what you get:
Your fillable Brand Lab workbook
4 video modules
Brand Style Guide template
Ultimate Monthly Marketing Plan template
Bonus:
Your Values in Action template (Hot tip: Use this as a content generator)
Content Starter template
Newsletter Planning template
